Critical FinTech Questions That Only the Near Future Can Answer
10 March 2020
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As FinTech as an industry continues to explode around the
world, FinTech aficionados are seeking answers to their burning questions.
How would consumers’ attitudes and behaviors change if
mobile became the most popular payment mechanism, as opposed to cash and cards?
The short answer is that consumers would easily adapt to
that alteration for the obvious ease of access and convenience that mobile
brings into the palm of our hands. It’s also safe to assume that they would
expect much better services in no time.
To elaborate more and bring things into perspective, let’s
compare the amount of mobile payment transactions between the United States and
China for example, in the period between January and October of 2017. The US
processed transactions worth $49.3 billion, while China processed the
staggering amount of $12.8 trillion in mobile payment transactions. It should
also be noted that more than 90% of these transactions in China were processed
by Alipay (owned by Alibaba) and WeChat Pay (owned by Tencent).
Brett King, an Australian futurist, author, and co-founder
and CEO of New York-based mobile banking startup Moven stated that “Alipay
and WeChat Pay now annually process more mobile payments than the world’s
plastic cards”
What would happen if large technology companies
aggressively tried to disrupt every part of the financial services industry
simultaneously?
The short answer to that question is that they would
(probably) create super apps that deliver a completely overhauled experience to
what we have today, but a more detailed answer can provide more insight.
Taking a look at Alipay, we find that the e-finance giant
encompasses several financial services into one platform; the equivalent of
several popular U.S companies into one. Alipay allows Chinese consumers to make
payments in store and online (similar to Apple Pay), place and track orders in
Taobao and TMall (similar to Amazon), view offers from thousands of retail
outlets (similar to Honey), send/receive money between friends (Venmo style),
pay their bills (Prism-like), invest in wealth management products (like
Robinhood), book air, public transportation and movie tickets (similar to
Expedia and Fandango), order food from local restaurants (DoorDash) and order a
taxi (like Uber).
If that’s not enough, Alipay is just one of many apps that
fall under Ant Financial, the parent company for all of Alibaba’s financial
services. Ant Financial includes online lending apps (like Marcus), insurance
(like Oscar health), SME business lending (like Kabbage) and credit score
monitoring (similar to Credit Karma). It seems that the ultimate direction for
Alipay and similar ‘super’ apps is to create an all-encompassing ecosystem of
interconnected services that offers all that consumers can think of in the
world of digital finance, with an objective of continuously attracting new
users and third-party service providers. The Wall Street Journal reports that 8
out of 10 Ant Financial customers use at least 3 of its 5 primary services,
while 4 out of every 10 customers use all five services.
How much faster can financial inclusion be driven if all
the assets of global tech giants could be properly leveraged?
Again, the short answer would be: a lost faster than the
current situation, but not without negative implications on debt handling, in
terms of consumers’ ability to tackle it.
Although FinTech is a booming sector worldwide, tech giants
need to plan properly
All in all, it appears that worldwide FinTech initiatives
have an obvious positive impact on financial inclusion, especially to the young
and middle-to-lower class global consumers. Despite these innovative solutions,
there are also indications that the ease of use, availability and convenience
of these apps could also contribute to a more lenient attitude towards debt
accumulation by consumers under 30.
For now, the global FinTech community has a unique approach to
answering some of the most sought-after questions in the industry, however a
watchful eye needs be kept on these answers as we progress together into the
future, because, just like the digital world, the future is dynamic and full of
surprises we don’t know about yet.
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