Top Accelerated Female-Focused Problem Statements

Problem Statement:
  • Collecting Gender dis-aggregated data of low-income women’s
    financial needs and choices has been a challenge within the
    banking & FinTech sectors.
Target Segment:
  • Entrepreneur
Problem Statement:
  • Female sellers / small entrepreneurs usually receive payments in cash.
Target Segment:
  • Entrepreneur
Problem Statement:
  • Females’ are less likely to have knowledge on existing financial
    services & products and lack trust/ confidence in any formal
    financial planning.
Target Segment:
  • Consumer
Problem Statement:
  • Women in remote/rural areas have less accessibility to formal
    financial services (access points, infrastructure etc.) and even lack
    of identity documentation.
Target Segment:
  • Consumer

Additional Prioritized Female-Focused Problem Statements

Problem Statement:
  • Lack of small female business owners’ capacity & know-how to
    expand their business & segregate between personal & business
    spending (Financial & non-financial services as: funding, value chain,
    marketing, taxation, complex legislative framework)
Target Segment:
  • Entrepreneur
Problem Statement:
  • A high percentage of female-based businesses are informal, since they
    don’t have a separate financial identity from their spouse and the needed
    financial statements to have access to external sources of funds.
Target Segment:
  • Entrepreneur
Problem Statement:
  • Females are more reliant on informal financial services (whether
    borrowing from family & friends or saving through Gameya), since
    they don’t have a collateral to ask banks for loans and due to social
    norms of formal saving.
Target Segment:
  • Consumer
Problem Statement:
  • Females are more likely to receive income in cash, whether being an
    informal worker or receiving allowances from husbands. And more likely
    to spend in cash, (given they are the highest segment in online
    shopping).
Target Segment:
  • Consumer

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