PayFort, the expert regional payment service provider (PSP) owned by Amazon, has been granted the ‘Most Innovative Online Payment Service Provider’ award in Egypt by the International Finance Awards 2019, a competition owned and managed by International Finance, a premium financial and business analysis magazine. Held at the prestigious Jumeirah Emirates Towers in Dubai, the International Finance Awards 2019 competition saw a prominent list of attendees that featured distinguished leaders from some of the most notable financial organizations in the Middle East & Africa. This is the second year in a row that the exceptional PSP clinches the award, having also won the same title in 2018. Established in 2013, PayFort provides a safe & secure platform for online payments & transactions across major markets in the GCC & Levant countries, with operations in Egypt, Saudi Arabia, the UAE Lebanon, Jordan and Qatar. They deliver a complete suite of payment solutions that cater to the needs of customers in the Arab world and that are tailored to the region’s trends and culture. Having seen significant growth since its inception, PayFort has achieved great success by accomplishing its goals by the handful in 2018, positioning it as the leading online payment service provider in the MENA region. PayFort has also helped out and supported major initiatives to empower the e-payment culture while reducing the dependence on cash in the Arab world. Previously, PayFort was acknowledged by the Sharjah Entrepreneurship Awards (Seffy Awards) where it was named ‘FinTech of the Year’. PayFort was also awarded the ‘FinTech of the Year’ award at the Entrepreneur MENA Awards In 2016, and was recognized by the Doha Bank Partners Awards for its efforts in supporting Qatar’s e-commerce sector. The future is looking rich for PayFort as it keeps on growing and achieving milestones along the way. PayFort’s State of Payments report in 2018 announced that more than $30 billion worth of goods & services were purchased online in Egypt, Saudi Arabia, Lebanon, Jordan, Qatar, Kuwait and the UAE during 2016, showing an increase of 22% from 2016 to 2018. The MENA region is continuously growing in the fields of FinTech and E-commerce, showing no signs of slowing down in the near future.
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