Senior Digital Acquisition Officer

2 September 2019
Senior Digital Acquisition Officer

Essential Skills & Competencies:

  • Minimum 3 years’ experience in a related position
  • Experienced in digital acquisition, preferably gained in Banking and/or Financial institutions
  • Candidates from branches network with solid digital acquisition knowledge will also be considered
  • Strong analytical, interpersonal and communication skills
  • Very good command of both written and spoken English


Job duties

  • Increase penetration & activation rate for digital channels
  • Set acquisition and usage targets across in line with network and other channels
  • Manage the ‘Digital Champions’ program across the network
  • Liaise with CRM to drive usage campaigns
  • Develop campaigns with Marketing & Corporate teams to improve service penetration and activation among customers and staff
  • Create new acquisition and activation plans
  • Monitor performance of digital channels against acquisition targets identifying areas for improvement and provide recommendations
  • Collate and distribute all traffic reports ensuring all recommendations and resulting actions are identified and completed
  • Defines services road map to meet market requirements by considering product profitability, pricing strategies, client satisfaction, and success rate.
  • Create programs to enhance customer experience and awareness by increasing their dependencies on Digital channels.
  • Manage new initiatives and innovative Ideas
  • Understanding market needs, evaluates ideas for new products and investigates market viability.

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